Company News · Explainer

Is SHOP.COM Shutting Down? What’s Actually Happening

Q: What happens to my cashback?

Yes. Per Market America's official Domain Transition FAQ, VIFT wallet, cashback and all related balances will be securely migrated to marketamerica.com and remain accessible. Nothing to do on your end.

Q: Where do I buy Isotonix products after the change?

During the transition, the current stores, including isotonix.com, shop.com, and the country versions, keep working, so ordering stays the same as it is today. Once new links are confirmed, this page and the buying guide will be updated with the current ones.

No, SHOP.COM isn’t shutting down. Market America has been telling distributors it plans to retire the SHOP.COM platform and replace it with a new Shopify-powered site, but the company and its products aren’t going anywhere. Here’s what we actually know, and what’s still unconfirmed.

By Claire Morrison · Inspire Review TeamUpdated August 2026· 6 min read· ✓ Fact-checked

Isotonix products, which continue to be sold as Market America moves to a new platform

Some links on this page are affiliate links: if you buy through them we may earn a commission at no extra cost to you. Links to official stores go directly to Market America’s current sites.

Official update (announced August 31, 2026): Market America has announced that the new MarketAmerica.com launched September 21, 2026, a day ahead of the confirmed September 22 date. SHOP.COM is becoming MarketAmerica.com, and brand sites like Isotonix.com will redirect to brand pages there. Two dates matter: SHOP.COM addresses redirect only through September 28 (then stop working), while brand-site addresses keep redirecting after that. Every link on this page still works, and we’re updating them to the new MarketAmerica.com links as we confirm them, so this page stays your safe bookmark. Full story: what’s changing and what to do.

Key takeaways

SHOP.COM is not shutting down. Market America has told distributors it’s moving to a new Shopify-powered platform, not closing the business.
The stated reason is that the current multi-country platform became too complex to keep maintaining.
Update: Market America officially confirmed this on August 31, 2026. MarketAmerica.com launched September 21, 2026, a day ahead of the confirmed September 22 date.
SHOP.COM links keep working through September 28, 2026, then stop. Brand-site links (isotonix.com and the rest) keep redirecting after that, into the new MarketAmerica.com.

Is SHOP.COM shutting down?

Short answer: no. As distributors, here’s what we’re hearing directly from Market America: the company is planning to retire the SHOP.COM platform, along with the brand storefronts built on the same system (isotonix.com and its country versions, motivescosmetics.com, lumieredevie.com, getlayered.com, gotrim.com, and shopglobal.com), and move everything to a new platform built on Shopify. That’s a change of software, not a decision to stop selling products or close the company.

If you’ve seen a headline or a forum post asking whether SHOP.COM is going out of business, this is almost certainly what it’s referring to: the platform switch, not the company winding down.

What’s actually changing

Based on what’s being communicated to distributors, Market America is building a new retail platform on Shopify, run through marketamerica.com and a set of country-specific sites. Over time, that new platform is meant to replace SHOP.COM and the individual brand stores, including isotonix.com and its country versions (like hk.isotonix.com), motivescosmetics.com, lumieredevie.com, getlayered.com, gotrim.com, and shopglobal.com.

The products themselves aren’t changing. This is described as a platform migration, not a product discontinuation: the same Isotonix formulas, the same Motives cosmetics, and the same other Market America brands are expected to carry over to the new sites.

Why Market America says it’s making the switch

The reason we’ve been given is straightforward. The existing SHOP.COM codebase, which supports affiliate links across dozens of countries, has become too complex to maintain. Building a new platform on Shopify is meant to simplify that, rather than reflecting any change in what the company sells or how it operates.

The expected timeline

Market America confirmed the exact dates on August 31, 2026: MarketAmerica.com launched September 21, 2026, a day ahead of the confirmed September 22 date. SHOP.COM addresses (shop.com and its country versions) redirect to the new platform only through September 28, 2026, then those links stop working entirely. Brand-site addresses, including isotonix.com and its country versions, keep redirecting to their new MarketAmerica.com brand pages after that date.

This is now a confirmed date, not an estimate. We’ll still flag it here if anything changes.

What’s still unconfirmed: The launch date is now confirmed (September 22, 2026). A few practical details haven’t been shared yet.

The exact new store address for every country (some country domains are already live as “coming soon” redirectors, not the final shopping site).
Per Market America’s official Domain Transition FAQ: accounts, order history, and rewards transfer automatically to marketamerica.com, VIFT wallet and cashback balances migrate over, and coupon codes carry over and keep working.

We’ll update this page the moment any of these are confirmed.

What this means for you right now

If you’re a customer, there’s nothing you need to do at this point. Your current SHOP.COM or isotonix.com account, cart, and any autoship subscriptions keep working exactly as they do today. Coupon codes, cashback, and store links are all functioning normally right now.

A reasonable, low-effort step: bookmark this page (we’ll update it the moment anything is confirmed) or our product hub, so you have somewhere to check instead of guessing. For the full breakdown on autoship and account details specifically, see our Isotonix autoship and account FAQ.

Where to buy Isotonix in the meantime

MarketAmerica.com has now launched. The official stores, including isotonix.com and shop.com, are still working normally, and that’s expected to stay true through the grace period described above. When new links go live, we’ll swap them in here and across this site. For the current store list by country, see Where to Buy Isotonix Right Now.

This page is meant to answer the immediate question. For the fuller explanation, including why Shopify and what stays the same during the transition, see Market America Is Moving to Shopify: What Customers Need to Know. Still getting oriented on what SHOP.COM even is? Start with What Is SHOP.COM?

Frequently asked questions

Is SHOP.COM going out of business?−

No. Based on what Market America has been telling distributors, this is a platform migration, not a business closure. The company plans to retire SHOP.COM and move to a new Shopify-powered platform, but it continues selling the same brands and products.

Will my SHOP.COM account still work?+

Right now, yes, it works exactly as it does today. SHOP.COM links keep working through September 28, 2026, then stop; brand-site links (isotonix.com and the rest) keep redirecting after that. Whether accounts carry over automatically to the new platform hasn’t been confirmed yet.

What happens to my cashback?+

Yes. Per Market America’s official Domain Transition FAQ: “Your VIFT wallet, cashback and all related balances will be securely migrated to www.marketamerica.com, and you will retain access to your funds and benefits.” Nothing to do on your end.

When exactly does it switch?+

Yes: MarketAmerica.com launched September 21, 2026, a day ahead of the September 22 date Market America had confirmed on August 31, 2026. SHOP.COM links keep redirecting through September 28, 2026, then stop; brand-site links (isotonix.com and the rest) keep redirecting after that.

Where do I buy Isotonix products after the change?+

Now that MarketAmerica.com has launched, the current stores (isotonix.com, shop.com, and the country versions) still keep working during the transition, so you buy exactly the way you do now. Once new links are confirmed, we’ll update this page and our buying guide with the current ones.

✓

our take

Our take

“SHOP.COM isn’t shutting down. It’s being replaced by a new platform, and until that happens, everything works the way it always has.”

We’re an active Market America distributor, so we hear about changes like this directly. What we’re being told points to a platform migration, not a company in trouble: the products continue, current stores and accounts work through the transition, and the open questions (exact dates, account carryover, coupon codes) are things we’ll confirm here as soon as Market America does.

How we cover this: we’re an active Market America distributor since 2012; this page reflects what’s actually being communicated to distributors, updated as facts are confirmed.

Sources

Distributor communications, Market America (August 2026).
Market America’s official site: marketamerica.com.
SHOP.COM: shop.com.
Shopify’s platform overview: shopify.com.

Reviewed by the Inspire Distribution team. These statements have not been evaluated by the FDA and are not intended to diagnose, treat, cure or prevent any disease.