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Key takeaways

  • MarketAmerica.com is live as of September 21, 2026, a day ahead of the confirmed September 22 date.
  • SHOP.COM’s redirect to it only runs for six days after that.
  • Brand mini-sites like Isotonix.com move to Brand Pages inside MarketAmerica.com and continue redirecting past September 28, unlike SHOP.COM.
  • Nothing was required before launch day.

The three dates that matter

1
September 21, 9:00 a.m. ET — MarketAmerica.com opened, a day ahead of the confirmed September 22 date. SHOP.COM started redirecting there. Our links re-pointed the same morning.
2
September 22–28 — the grace window. Old SHOP.COM links still forward automatically. Update your bookmarks now.
3
September 29 onward — SHOP.COM links stop working. Brand sites like Isotonix.com keep redirecting. Our pages carry the working links either way.

The official announcement

On August 31, 2026, Market America sent its UnFranchise field an official announcement: MarketAmerica.com would go live September 22, 2026, at 9:00 a.m. ET. President and COO Marc Ashley unveiled the platform on stage at ICON 2026, the company’s annual convention, and the announcement that followed laid out the mechanics for every distributor to pass along to customers.

That’s the source for everything on this page. We’re not repeating field rumors or forwarded screenshots. Market America’s message to UnFranchise Owners was direct: start spreading the word now, tell customers the date, and get ahead of the old links before they stop working. We’ve shipped Isotonix orders since 2012, so that’s exactly what we’re doing here: the announcement’s facts, plain, with nothing added.

For customers, the announcement itself doesn’t change what you can buy or what it costs. What it does is tell us exactly when the ground moves under the links you’re used to, and Market America was clear that the first job is making sure customers hear it early, instead of finding out from a dead link on September 29.

What replaces what

Isotonix products, unchanged as SHOP.COM becomes MarketAmerica.com
Same products, new address: Isotonix moves to a Brand Page inside MarketAmerica.com.

SHOP.COM is becoming MarketAmerica.com. That’s the core of the announcement: one storefront, one new address, replacing the platform most of our customers have used for years. If MarketAmerica.com is a new name to you and you’re wondering whether it’s an actual Market America property and not something else wearing the name, we’ve answered that separately in our legitimacy check. Short version: yes.

Brand mini-sites aren’t disappearing. Isotonix.com, MotivesCosmetics.com, and the others move into Brand Pages inside MarketAmerica.com, so Isotonix keeps its own space instead of getting folded into one general catalog. Distributors get a new personal-site format too: MarketAmerica.com/yoursitename, replacing the old SHOP.COM personal links. If you’ve ever ordered through one of our personal links directly rather than a product page, that format is changing along with everything else, though the destination once you land on it should look and work the same.

Outside the US, the part worth remembering is simpler than it sounds: each country’s store moves with it. Our country guides always carry the current working link, so bookmark the guide, not a specific URL you’ve memorized: USA, Canada, Singapore, Australia, and Hong Kong & Taiwan.

The two deadlines that matter

Two dates matter here, and they are not equally urgent.

September 22, 2026, 9:00 a.m. ET is launch day. That’s when MarketAmerica.com opens and becomes the real, working store.

September 28, 2026 is the one to actually worry about. Market America is running the SHOP.COM-to-MarketAmerica.com redirect for six days only, September 22 through 28. After that, SHOP.COM links stop redirecting. Not slow, not rerouted somewhere unhelpful. Dead.

Isotonix.com and the other brand mini-sites aren’t on that clock; they keep redirecting past September 28, so those bookmarks have more runway. SHOP.COM doesn’t get that grace period. If you’ve ever bookmarked a SHOP.COM page, a product link, your account page, anything at all, update it before September 28.

If you ask me, that six-day window is the one part of this whole rollout that deserves the word urgent. Everything else here is a new address on the same store.

What stays the same

This is a platform move, not a business change. Market America’s announcement doesn’t say the products are changing, the brands are changing, or ordering works any differently. Isotonix stays Isotonix, and it’s still a Market America brand exactly like it is today (more on that relationship in our brand breakdown). You’ll keep ordering from the same company, just through a new address. Pricing stays handled per country too, the way it is now, not converted into one currency across every market.

What we can’t tell you yet is exactly what the shopping experience looks like on day one, since none of us has used the new platform. What we can tell you is that the business behind it (the products, the brands, the company) isn’t what’s changing. Think of it the way you’d think of a store moving to a bigger building down the street: same inventory, same staff, same receipts, different door.

What to do before launch day

MarketAmerica.com is live now. If you want the current, working store link, that’s what our where-to-buy guide is for.

Bookmark our pages instead of individual store URLs; we keep our SHOP.COM breakdown and our autoship & account FAQ updated as new details land. And use our link insurance: message us on WhatsApp and we’ll send your country’s working link plus the 15OFFMA code, so you’re not hunting for the right URL.

What we’ll do on launch morning

MarketAmerica.com opened at 9:00 a.m. ET on September 22. Here’s our list. We verify the new platform ourselves before sending anyone to it. We re-point every bridge link we run (us, ca, hk, tw, sg, au, my, and worldwide) so they carry you to the new store instead of the old one. And we update this page with what we actually saw: confirmed steps, real screenshots, and answers to whatever the announcement left out.

Platform switches like this are also when scam links tend to show up: spoofed URLs that look right in a forwarded message or a random comment thread. That’s one more reason to go through a link you already trust that morning instead of clicking whatever lands in your inbox.

Message us that morning and you’ll get the current link and code directly, not something copied from a forwarded screenshot three days later.

Still unconfirmed

Market America’s own official Domain Transition FAQ answers the practical questions directly: your account, order history, and rewards transfer automatically to marketamerica.com; your VIFT wallet and cashback balances migrate over and stay accessible; and coupon codes like 15OFFMA carry over and keep working. None of that is unusual for a platform this size on day one, either. Big migrations like this typically sort out account and subscription details in the days right around launch, not in the announcement that precedes it. We’d rather tell you that plainly than pretend we have an answer we don’t.

Here’s what we can tell you: we track account and autoship questions specifically at our autoship & account FAQ, and we’ll confirm whether codes carry over on launch morning and update this page the same day. If you’re on autoship right now, that’s the page to watch.

Frequently asked questions

Is SHOP.COM shutting down?−
Not quite. It’s becoming MarketAmerica.com, the same business at a new address, though the SHOP.COM redirect itself only runs through September 28, 2026. After that, old SHOP.COM links stop working entirely. We cover the full picture at is SHOP.COM shutting down.
When exactly does this happen?+
MarketAmerica.com is live as of September 21, 2026, a day ahead of the confirmed September 22 date. SHOP.COM keeps redirecting there through September 28, then stops working.
What happens to my Isotonix.com bookmarks?+
They keep working. Brand mini-sites like Isotonix.com move to Brand Pages inside MarketAmerica.com and continue redirecting past September 28, unlike SHOP.COM.
Do I need to do anything right now?+
No. Nothing was required before launch day. Bookmarking our pages and grabbing our WhatsApp link insurance just makes launch morning easier.
Will my account or autoship survive the switch?+
Unconfirmed. Market America’s announcement covers the platform and the launch dates, not existing accounts or autoship subscriptions. We track it at our autoship & account FAQ and will update that page the moment we know more.
How do I keep buying through you after the switch?+
Use our bridge links above; they auto-repoint to the current official store on launch morning. Or message us on WhatsApp and we’ll send your country’s current link plus the 15OFFMA code directly.
✓
our take
Our verdict

“If you ask me, that six-day window is the one part of this whole rollout that deserves the word urgent. Everything else here is a new address on the same store.”

This is a platform move, not a business change.

How we verify: Market America’s official announcement to its UnFranchise field, read directly and attributed by date. Nothing here is guessed, and this page updates the morning MarketAmerica.com opens.

Sources

  1. Market America’s official announcement to its UnFranchise field, August 31, 2026.

Inspire Distribution is one of the top independent Isotonix distributors online, with 10,000+ orders shipped since 2012. This is an unofficial guide published by an Independent UnFranchise Owner of Market America, Inc., not an official Market America or SHOP.COM publication.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

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