Company News · Explainer

Motives Custom Blend Foundation: What’s Happening Now

Q: Is Motives Custom Blend still available?

The consultation-request page is still live, but there is no direct-buy option or listed pricing.

Q: Is Color Lab taking over Motives Custom Blend?

This is discussed online but not independently confirmed by us.

Motives Custom Blend matched your exact shade instead of picking from a rack of bottles. With questions swirling about the brand’s future, here’s what we actually know about the program right now — and what to use in the meantime.

By Ronny Chiu · Inspire Review TeamUpdated July 29, 2026· 6 min read· ✓ Fact-checked

Motives Sculpting Concealer, a current in-stock alternative

Some links below are affiliate links: if you buy through them we may earn a commission at no extra cost to you. All links go to the official regional store.

Key takeaways

Motives Custom Blend was a consultant-matched foundation service, not a product you added to cart directly — it required a “Beauty Entrepreneur” consultation.
As of this writing, the official Motives site still shows a custom-blend consultation request page, but no fixed pricing or direct-buy option.
We’ve seen industry chatter suggesting Color Lab may pick up custom-matched foundation if Motives scales back — we haven’t independently confirmed this, so treat it as unconfirmed for now.
If you need a foundation match today, Motives’ regular (non-custom) formulas are still in stock through the official store.

How Custom Blend actually worked

Unlike a standard foundation you buy off a shelf or shade chart, Motives Custom Blend was built around matching your exact skin tone through a consultation with a Motives “Beauty Entrepreneur” — not something you could simply add to a cart with a fixed SKU and price. That structure is actually relevant right now: it means the program was always more dependent on the distributor network staying active than a standard retail product would be.

What we’ve heard about Color Lab

We’ve seen discussion suggesting that Color Lab, a custom-foundation company, may end up serving customers who previously relied on Motives’ custom-matching service. We want to be straight with you: we haven’t independently verified an official partnership or handoff, so treat this as something being talked about rather than a confirmed fact. If you’ve used Custom Blend before and want a similar matched-foundation experience, Color Lab is worth looking into as an option — but we’d suggest confirming directly with them rather than relying on secondhand information, including ours.

In the meantime: shop Motives Sculpting Concealer

Check price →

✓ Official store · ships to your country · some links are affiliate links.

What to use if you need a match today

If you had a Custom Blend shade and need something now rather than waiting on a consultation, Motives still sells its standard foundation and concealer lines through the official store, including the Liquid Powder Mineral Foundation and Sculpting Concealer. Neither is a custom match, but both are in-stock, standard-shade options while the custom-match picture becomes clearer.

Frequently asked questions

Is Motives Custom Blend still available?−

The consultation-request page is still live on the official site as of this writing, but there is no direct-buy option or listed pricing — it requires contacting a Motives Beauty Entrepreneur.

Is Color Lab taking over Motives Custom Blend?+

We’ve seen this discussed but have not independently confirmed an official partnership or handoff. If this matters to you, we’d suggest confirming directly with Color Lab rather than relying on secondhand reports.

What can I buy right now instead of Custom Blend?+

Motives’ standard foundation and concealer lines (like the Liquid Powder Mineral Foundation and Sculpting Concealer) remain in stock through the official store.

Is Motives Cosmetics closing?+

There is no official, dated announcement of closure. See our separate explainer for the full picture on what’s confirmed.

✓

our take

Our verdict

“Custom Blend’s consultant-based structure makes it more exposed to any slowdown at Motives than a standard product line would be. Nothing about a Color Lab handoff is confirmed on our end.”

If you need a foundation match today, Motives’ standard shades are still shippable. If you specifically want a custom match and can’t reach a Motives consultant, it’s reasonable to look at alternatives like Color Lab directly.

How we review: published pricing, real product listings, and years of experience with Market America’s brands. No payment accepted for positive coverage.

✓ Current pricing

Shop Motives Sculpting Concealer

Current official pricing — was $24.95, now $18.95.

Shop now →

Official store only. Some links are affiliate links.

Sources

Custom Blend program page: motivescosmetics.com (checked 2026-07-04).
Standard product availability and pricing: official Motives product pages (linked throughout).

Reviewed by the Inspire Distribution team. These statements have not been evaluated by the FDA and are not intended to diagnose, treat, cure or prevent any disease.